Zahed Ashkara
Founder Embed AI
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View AI Literacy TrainingThe Story Behind Embed AI: From Personal Discovery to Mission
Founder Embed AI
A complete training for both employees and management to effectively and responsibly deploy AI.
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Innovation often begins with wonder. In my case, it was the moment I first experienced the power of modern AI technology in my daily legal work. It was late 2023, and the developments in AI, particularly in language models, were fascinating. What began as personal curiosity would grow into something much larger.
The moment of realization came during my work as a lawyer. Every day, I saw how AI tools were becoming increasingly capable of analyzing legal documents, identifying patterns in case law, and assisting with legal research. The technology was not only developing rapidly but also becoming increasingly accessible.
What struck me most was the potential of this technology for the entire legal sector. This wasn't just an incremental improvement of existing tools - this was a fundamental shift in how legal work could be performed.
The transition from personal fascination to professional mission happened organically. Former colleagues and professionals from my network showed increasing interest in how I integrated AI into my work. The questions became more frequent, more specific:
It was especially the lawyers and attorneys from my network and former colleagues who opened my eyes. Their interest and concrete demand for training made it clear that there was a broader need: legal professionals wanted to understand and apply this technology, but didn't quite know where to start.
In the last quarter of 2023, the vision crystallized: democratizing AI technology for legal professionals. It became clear that there was a need for a bridge between the technical possibilities of AI and the practical application in legal work.
This vision became reality in early 2024 with the official founding of Embed AI. The goal was clear: not just to help legal professionals understand AI, but also to enable them to effectively implement this technology in their daily practice.
The first half of 2024 was marked by validation and development. We started pilots with lawyers, legal counsel, and legal departments of various organizations. The results were promising. Participants immediately saw the added value of AI in their work:
The success of these pilots confirmed what we already suspected: there was not only a need for AI tools, but especially for understanding and practical knowledge about their application.
In the second half of 2024, we expanded our team with experts in various fields. This diversity of expertise enabled us to develop customized solutions and launch a comprehensive training program specifically targeted at the legal sector.
The year 2024 marked a period of significant growth. The synergy between AI and legal work became increasingly evident, with concrete results in both efficiency and quality. What began as a personal journey of discovery grew into a movement helping the legal sector to innovate.
Now, at the beginning of 2025, Embed AI stands stronger than ever. After over two years of experience, we see daily how legal professionals transform from AI skeptics to proficient users of this technology through our training and guidance. The developments over the past year have confirmed our vision: the impact of AI on legal work is even greater than we initially thought.
The technology continues to develop at a rapid pace, and with it the possibilities for the legal sector. Our mission evolves accordingly: we continue to innovate, learn, and share our knowledge. Because ultimately, it's not just about the technology itself, but about the impact we can make on legal practice and access to justice.
An aspect that is particularly close to my heart is how AI makes the daily work of lawyers not only more efficient but, more importantly, more enjoyable. "Making work fun for lawyers" is not just a slogan - it's a core value deeply woven into everything we do at Embed AI.
By strategically implementing AI technology, we see that lawyers:
In our training, we therefore emphasize not only the technical aspects of AI but also how it can positively transform the work experience of lawyers. Because when work is fun, we not only perform better - we also innovate more, are more creative in our solutions, and experience more satisfaction in what we do.
The story of Embed AI, now just over two years after our founding, has only just begun, and we invite you to be part of this next chapter. Whether you're an experienced legal professional or just starting in the sector, the future of legal work is partly shaped by how we embrace and implement AI.
Want to know more about how you and your organization can benefit from AI in legal practice? Contact us for a conversation about the possibilities.
This article is the first in a series where we share our vision, experiences, and insights about the transformation of legal work through AI. Stay tuned for more updates and insights.